CARE: Power of a Box

This animated video traces the history and impact of CARE packages, starting from their post-WWII origins to their evolution into a symbol of hope and aid. It visually depicts scenes of scarcity and hardship, contrasting them with the positive transformation and community development brought about by humanitarian efforts. The narrative emphasizes the ongoing need for such aid and the power of collective action to create lasting change.

After World War II, the original CARE Package harnessed the power of generosity in a box. It changed the world by delivering food that relieved suffering across a devastated Europe. Seventy years later, the CARE Package has evolved and today powers change in new, lasting ways for the people who need it most. Here’s the extraordinary story of an ordinary box narrated by award-winning actor Matt Dillon. Learn more by visiting http://www.care.org/powerofabox Creative Agency: Hue&Cry Narration: Matt Dillon Music & Sound Design: Antfood Executive Producer: Joe Montalbano Creative Director: Magnus Hierta Associate Creative Directors: Evan Parsons and Jeff Boddy Senior Producer: Whitney Green Writer: Charlie Short Associate Producer: Moira Mahoney Production Coordinator: Megan Monticone