Dieter Rams: 10 Principles of Design | Vucko

This animated video presents the 10 principles of good design as articulated by Dieter Rams. Each principle is illustrated with minimalist animations featuring iconic Braun products.

For project files, subscribe here: http://bit.ly/2QnTzWL An ode to the legendary product designer Dieter Rams and his timeless design principles. Showcasing iconic pieces, enduring advice, this was an experiment in restraint and respect. We hope this piece can capture just a fraction of his contribution to the world of design. Design + Animation: Andrew Vucko & Steve Hollman Music + Sound Design: John Black of CypherAudio