Episode 2: One, Ten, One Hundred | Wistia

This video explores the creation of a $1,000 video ad using only an iPhone and Wistia's Soapbox tool. It details the budget breakdown and creative challenges faced during production, offering insights into low-budget video marketing.

Wistia, a video software service that helps marketers create, host, share, and measure videos, challenged a video production agency to make three ads with three very different budgets— one for $1,000, one for $10,000, and one for $100,000. In this episode, Wistia digs into the video ad that was shot using only an iPhone and Wistia's free webcam and screen-recording tool, Soapbox. Produced for a total of $1,000 (with no additional lighting or production crew), they breakdown where every dollar went and how they overcame a number of creative challenges. Watch the entire series, only on Wistia: http://wistia.com/series/one-ten-one-hundred Learn more about Wistia, the video software service for video-loving businesses: http://wistia.com