Facebook - Alegria Illustrations (VX)

This animated video showcases Facebook's new 'Alegria' illustration style, developed through a collaboration with illustrators. It highlights the process of creating a style guide and toolkit for consistent visual assets across the Facebook ecosystem.

We’ve been busy - heads down, pencils up, drawing furiously. Starting in early 2017, Facebook reached out to us to do a ground up rethink of in-product illustration and animation across their entire ecosystem. Working with The Collective at Facebook, we assembled a crack team of illustrators to nail a new Facebook look we lovingly call Alegria. Along the way, we created the style guide and toolkit that define the palettes, forms, and animation. One bible to rule them all... We’ve turned on the tap and are now supplying Facebook with a massive stream of imagery from editorial to spot illustrations. Thumbs up!