IBM Maintenance Management

This video showcases IBM's Maximo SaaS management software through a charming stop-motion animation. It visually represents the simplicity and ease of use of the software with handcrafted elements and a focus on a furry character named Gary.

In collaboration with our friends at Ogilvy New York, Buck made a handcrafted series of stop motion videos, highlighting the simplicity of IBM’s latest management software “Maximo SaaS”. It was especially fun to see our furry friend Gary come to life. As always, the whole thing came to life because of an all star team of guys and gals. Check out the full credits below. Directed By: Buck Executive Creative Director: Orion Tait Executive Producer: Anne Skopas Creative Director: Daniel Oeffinger Art Director: Andreas Bjoern Hansen Head of Production: Kitty Dillard Production Coordinator: Jenny Morris Design: Rasmus Bak, Andreas Bjoern Hansen, Yker Moreno, Daniel Oeffinger Lead Fabricator: Emily Suvanvej Fabrication: Soomin Oeffinger, Jeff Shepherd, Junko Shimizu Lighting/Photography: Rasmus Bak Animation/Composite: Rasmus Bak, Andreas Bjoern Hansen, Daniel Oeffinger, Fede Reano