Introducing Belo
Posted on Apr 10, 2018
BRANDING AWARENESSANIMATIONTRAVELHOME LIFESTYLEINSPIRATIONALPLAINSPOKEN CASUALVISUAL / MUSIC DRIVEN1 MIN
This animated video explores the human desire for belonging and connection. It transitions from abstract concepts to concrete representations of places and people, culminating in the introduction of the Airbnb logo, 'the Bélo,' as a symbol of belonging anywhere.
Airbnb new logo