Making Material Design: Smart Paper
Posted on May 28, 2015
EDITORIAL EDUCATIONALBRANDING AWARENESSMIXED MEDIAPRODUCTIVITY UTILITIESPLAINSPOKEN CASUALMODERN RETROTALKING HEADS & B-ROLL2 MIN
This video explains the concept of 'Material Design' from Google, using the analogy of 'smart paper' to describe how digital elements can behave with physical properties. It features designers discussing the importance of user expectations and how familiar physical interactions inform digital design.
Matias Duarte and Jon Wiley discuss the material metaphor. Find out more about material design at www.google.com/design.