Startup Videos

Making Material Design: Smart Paper

Posted on May 28, 2015

This video explains the concept of 'Material Design' from Google, using the analogy of 'smart paper' to describe how digital elements can behave with physical properties. It features designers discussing the importance of user expectations and how familiar physical interactions inform digital design.

Matias Duarte and Jon Wiley discuss the material metaphor. Find out more about material design at www.google.com/design.

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