Shopify | The Comeback Denim Company that Meghan Markle Wears
Posted on Dec 24, 2018
This video tells the story of how a denim company from Cardigan, Wales, was revitalized and became a successful global brand through Shopify. It highlights the dedication of the employees and the importance of community.
In 2002, 400 of the world’s most talented jeans makers were suddenly put out of work when their employer outsourced denim production overseas. Overnight, 10 percent of the population of Cardigan, U.K., lost their jobs, as the country’s largest jean factory moved to Morocco. Now, Cardigan natives and apparel veterans David and Clare Hieatt are looking to put Cardigan back on the map by reopening the factory, and rehiring the original team to make the world’s best jeans. Learn more about Hiut Denim: http://utm.io/uNX