The 2016 Zendesk Rebrand

This video documents Zendesk's 2016 rebrand, featuring interviews with key personnel discussing the evolution of their brand identity. It explores the rationale behind the new branding, including the adoption of new symbols and a shift in visual language.

It was a long road to our new look, but we've finally arrived at a place with more color, a new logo, and family of products designed to help users build better relationships with their customers. Go behind-the-scenes with Zendesk and watch as our new brand takes shape.