The Awwwards brand refresh - Celebrating simplicity
Posted on May 10, 2018
BRANDING AWARENESSANIMATIONBUSINESS WORKPRODUCTIVITY UTILITIESCLEAN MINIMALISTPLAINSPOKEN CASUALVISUAL / MUSIC DRIVEN30 SEC
This animated video announces the Awwwards brand refresh, focusing on the concept of simplicity. It uses abstract geometric shapes and a bright color palette to illustrate the idea of a crowded internet and the need to simplify.
Recognizing excellence through simplicity. It’s time to make things simple, to cut through the noise and focus on highlighting the essence of good design - we’re going minimal with a brand refresh. www. means the whole internet, w. is a summary, it shows the best.