The Power of Like | Vucko

This animated video explores the concept of 'liking' and its impact on human behavior, needs, and self-worth. It visually represents abstract ideas like dreams, shapes, and connections through dynamic animation and evolving patterns.

Why do we post certain things rather than others? What influences the aesthetics of what we create? How do we choose what is worth showing and what is not? This film explores and meditates on the impact of a "like". The good, the ugly, and all the conflict in between. For insight into the process, please check the article from Motionographer below: motionographer.com/2017/02/09/andrew-vucko-and-the-power-of-like/