Startup Videos

You see a livingroom, they see dungeons and dragons | IKEA

Posted on Aug 3, 2017

The video depicts a child's imaginative play transforming a living room into an adventure scene. A young girl, initially with a broom, transitions into a warrior with face paint and a staff, facing off against a computer-generated dragon that breathes fire. The scene shifts back to reality, showing the children playing joyfully.

You might see a living room, but your kids see all the ingredients they need to play. And so your rug becomes a hopscotch game and your coffee table an essential for fort building. When you furnish your space with durable, washable – and good-looking – pieces, you create a room where play is life, and anything can happen.

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